Privacy Policy

Last updated: May 8, 2026

ChocoBelly ("we", "us") is operated by Happy Titan Digital Inc. We respect your privacy. This page explains what we collect when you visit getchocobelly.com or join our waitlist, and how we use it.

What we collect

Email address. When you join the waitlist, we collect your email address. We use it to notify you when ChocoBelly launches and (occasionally) to share product updates.

Site analytics. We use PostHog to understand how visitors use the site — which pages are popular, where people click, where they drop off. This includes pageviews, click events, scroll behavior, device type, and browser information. We do not record what you type into form fields.

Advertising measurement. If we run digital ads, we use Google Tag Manager to load conversion-tracking pixels from Google Ads and Meta (Facebook/Instagram). When you successfully join the waitlist, your email is hashed (one-way SHA-256) before being passed to these systems — the raw email never leaves your browser. This helps us understand which ad campaigns drive signups without exposing your identity to advertisers.

Session replays. A small fraction of sessions may be recorded for product research. All form inputs (including email) are masked in recordings — we cannot see what you type.

How we use your information

• → To send you launch notifications and product updates after you join the waitlist.
• → To improve the website — understand which pages are useful, fix what's confusing.
• → To measure advertising performance, so we can spend our marketing budget on campaigns that actually work.
• → To respond to your questions if you email us.

Third parties we work with

We use a small set of trusted services to run the site:

• → Resend stores your email address and sends our launch notifications. Resend's privacy policy.
• → PostHog hosts our analytics + session replay data. PostHog's privacy policy.
• → Google Tag Manager + Google Ads measure advertising conversions on Google search and display campaigns. Google's privacy policy.
• → Meta (Facebook / Instagram) measures advertising conversions on social ad campaigns. Meta's privacy policy.
• → Vercel hosts the website. Vercel's privacy policy.

We do not sell your personal information to anyone. We only share data with the providers above, strictly to operate the site and the waitlist.

Your rights (CCPA / California residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• → Know what personal information we collect about you.
• → Delete personal information we hold about you.
• → Opt out of the "sale" or "sharing" of personal information for advertising purposes.
• → Not be discriminated against for exercising any of these rights.

To exercise any of these rights, email hello@getchocobelly.com from the address you signed up with. We will respond within 45 days as required by law.

We do not sell personal information to third parties for monetary consideration. Our use of Google Ads and Meta advertising-conversion measurement may, in some interpretations, qualify as "sharing" for cross-context behavioral advertising. If you'd like to opt out of this, email us at the address above and we will exclude your hashed email from advertising measurement.

Cookies and similar technologies

We use cookies and browser local storage to keep you signed in across pages, remember preferences, and run the analytics and advertising tools listed above. You can disable cookies in your browser settings — the site will still work, but some features (like remembering you between visits) will not.

Children's privacy

ChocoBelly is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please email hello@getchocobelly.com and we will delete it.

Changes to this policy

We may update this policy as the product evolves. The "Last updated" date at the top reflects the most recent material change. If we make significant changes, we'll notify waitlist subscribers by email.

Contact us

Privacy questions, opt-out requests, or anything else: hello@getchocobelly.com.